Effective Date: February 26, 2026
Gatsby Salon (“Gatsby,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you interact with us in the salon, through our website, and through our communications (including email and text messages).
1) Information We Collect
We may collect the following types of information:
A. Identifying & Contact Information
- Name
- Email address
- Phone number
B. Appointment & Client Profile Information
- Appointment details (date/time/services)
- Service history and preferences you choose to share
- Notes relevant to providing services (for example: color formulation, gloss/toner details, and product preferences)
C. Payment Information
- Payment method details used for purchases and appointments
- Card-on-file information stored in Meevo (for convenience, deposits, cancellations/no-shows where applicable, and payment processing)
Note: Payment processing may be handled through integrated payment providers connected to Meevo. We do not intentionally store full card details outside of our authorized systems.
D. Communication Data
- Your opt-in/opt-out status for email and SMS
- Records of messages we send (appointment confirmations, reminders, and marketing) and your interactions with those messages (such as replies, STOP/HELP requests)
E. Website/Device Information (if applicable)
If you use our website, we (or our service providers) may collect:
- IP address, device/browser type, and usage data through cookies or analytics tools
2) How We Use Your Information
We use personal information to:
- Provide salon services and manage your client profile
- Schedule, confirm, and manage appointments
- Send appointment confirmations, reminders, and updates via SMS (and/or email)
- Send marketing and promotional communications via SMS and email (only if you opt in)
- Process payments and maintain card-on-file for convenience and operational purposes
- Provide customer support and respond to questions
- Improve our services and communications
- Protect against fraud, misuse, and unauthorized transactions (where applicable)
- Comply with legal and regulatory obligations
3) Email Marketing (Emma)
If you opt in to email marketing, Gatsby Salon may send you promotional emails, updates, and announcements using Emma Email Marketing.
You can unsubscribe at any time by using the “unsubscribe” link in any marketing email. Even if you unsubscribe from marketing, we may still send service-related messages when needed (for example, appointment updates).
4) Text Marketing, Appointment Reminders & Notifications (Meevo + Textel)
If you provide your phone number and opt in, Gatsby Salon may send text messages using Meevo and/or Textel, including:
- Appointment confirmations
- Appointment reminders
- Appointment-related notifications
- Marketing and promotional messages (only if you opt in)
Message frequency varies. Standard message and data rates may apply.
Opting out: You can unsubscribe from SMS messages at any time by replying STOP.
Help: Reply HELP for help.
Consent: Consent to receive marketing texts is not a condition of purchase.
5) How We Share Information
We do not sell your personal information.
We may share personal information with third parties only as needed to operate our business, including:
- Meevo (appointment scheduling, client profiles, and stored card-on-file functionality)
- Textel (text messaging delivery and management)
- Emma Email Marketing (email marketing delivery and management)
- Payment processors and financial institutions (to complete transactions)
- Website hosting, analytics, and IT providers (if applicable)
These service providers are permitted to use personal information only to provide services to Gatsby Salon and are expected to protect it.
We may also disclose information if required by law, regulation, legal process, or to protect the rights, safety, and security of Gatsby Salon, our clients, or others.
6) Data Retention
We retain personal information as long as reasonably necessary for business and operational purposes, including appointment history, customer support, payment records, and legal compliance. When information is no longer needed, we take reasonable steps to delete or anonymize it.
7) Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure.
8) Your Choices & Rights
You can:
- Opt out of email marketing anytime using the unsubscribe link in an email
- Opt out of SMS anytime by replying STOP
- Request access, correction, or deletion of certain personal information, subject to legal and operational requirements
To make a privacy request, contact us using the information below.
9) Children’s Privacy
Gatsby Salon services and communications are not intended for children under 13, and we do not knowingly collect personal information from children under 13.
10) Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted with a revised Effective Date.
11) Contact Us
Gatsby Salon
215 Route 22 East, Green Brook, NJ 08812
Email: info@gatsbysalon.com